Scroll through your own business feed for a moment. Does it look like one brand, or like twelve people posted on twelve different days? Most businesses do not have a design problem. They have a consistency problem, which comes from posting in a hurry, using a new layout each time and changing colours with the mood. This page describes how our social media post design services in Delhi solve that with a template system and a monthly plan.
The work covers static posts, carousels, story frames, reel covers, festival creatives and connected campaign series. It is design, delivered in the sizes platforms need. Writing, posting, community replies and paid ads are separate services, though we can connect them when you need them.
Read on for who benefits, the sizes that matter, what we need from you, how a month runs, how pricing works and what to avoid. For a quick understanding of rates, you can also read our notes on social media post design price and design charges.
Posts, carousels and campaigns: what monthly design covers
A social media design plan is different from a one-off graphic job. You are not buying a single image. You are buying a system that produces many images, each one looking right next to the others.
| Creative type | Typical use | Design considerations |
|---|---|---|
| Static post | Offers, announcements, quotes, product highlights | One clear message, readable on a phone, brand colours and logo placement fixed |
| Carousel | Explainers, step-by-step guides, product ranges, case-style stories | A strong first slide, consistent grid, a final slide with a clear next step |
| Story frame | Daily updates, polls, countdowns, offers | Vertical layout with text kept inside the safe area |
| Reel cover | Thumbnail for video content | Legible title text, centred so it survives the profile grid crop |
| Campaign series | Launches, sales, events, seasonal pushes | A shared visual idea across posts so they read as one story |
The reason for the template system is practical. Once the layouts exist, a new offer is a content change and not a design project. That keeps cost down and quality up, and it means your feed looks the same whether the designer is busy or not.
What a campaign series looks like
A campaign is a set of creatives built around one idea and one deadline. Suppose a home-furnishing store is running a ten-day festive sale. The series might begin with a teaser post and a countdown story, move to three product-group carousels during the sale, and close with a last-day reminder. All of them share one colour treatment, one headline style and one offer badge, so a person who sees any single post understands the whole campaign.
Planning the series before design starts is what keeps it tidy. We ask for the sale dates, the offer rules, the hero products and the call to action, then map each creative to a date and a format. That is also the point to spot clashes, such as two offers announced on the same day or a price that has not been confirmed.
- One visual idea carried across all creatives in the series.
- A clear call to action on every post, such as call, visit or message.
- Dates and prices checked by the business before the first design is approved.
- A reserved slot for last-minute changes, so the team is not forced to rework the whole set.
Who benefits most from a monthly design plan
Anyone who posts more than a few times a month eventually feels the cost of doing it ad hoc. These are the situations where a plan makes the clearest difference.
Local service businesses
Suppose a dental clinic in a Delhi market area posts about check-up offers, doctor introductions and patient tips. Without templates, each post looks different and the doctor spends time in a design app. With a plan, the staff send the offer details, and the next batch arrives in the clinic's own style.
D2C and retail brands
Brands with a catalogue need frequent product and offer posts, and festival periods bring a spike. A design plan with a calendar spreads that load across the month. Brands that also need a new look can start with our logo and identity work and then move to posts.
B2B firms and professionals
Consultants, agencies and manufacturers use LinkedIn carousels to explain what they do. A well-structured carousel can explain a process in six or seven slides, but only if the design makes it easy to read on a phone.
- Restaurants, cafes and cloud kitchens that need menu, offer and festival posts.
- Coaching centres and schools that publish results, admissions and event announcements.
- Real estate, interior and event businesses that rely on strong visuals.
- Startups preparing launch posts and announcements.
Sizes, formats and safe areas that matter
A post that looks fine on your design screen can look wrong in the feed. Platforms crop, overlay and compress content, and the sizes they prefer change from time to time. We confirm current specifications at the start of each plan and design to them.
| Format | Instagram size | Design note |
|---|---|---|
| Feed post, portrait | 4:5 at 1080 x 1350 pixels | Preferred feed size. Also best for carousels. |
| Profile grid view | Centre crop of the feed post (about 1012 x 1350 pixels, shown at 3:4) | Keep key text and faces near the centre. |
| Stories | 9:16 at 1080 x 1920 pixels | Safe area is roughly the centre 1080 x 1610 pixels, so keep text away from the top and bottom. |
| Reels and reel covers | 9:16 at 1080 x 1920 pixels | Grid shows a 3:4 crop, so key content sits in the centre 1080 x 1440 pixels. |
Sizes are drawn from a published 2025 platform guide and may change. We recheck them before starting your plan.
Readability rules we apply
- Keep one main message per post, with a headline that can be read in about two seconds.
- Use large, high-contrast text, since most people view posts on small phone screens in bright light.
- Leave margins around the edges so nothing important sits where platforms crop or overlay content.
- Limit the number of fonts and colours in a post to what the template allows.
- Check each carousel as a sequence, so the first slide earns the swipe and the last slide tells people what to do next.
Other platforms have their own sizes and safe areas, and we design for each rather than resizing one image everywhere. A LinkedIn post, a YouTube thumbnail and a WhatsApp status each have a different shape, and a cut-off headline in any of them looks careless.
Colour is another point. Social media is a screen medium, so designs are made in RGB. If a post will later be printed as a standee, the file needs a separate print-ready version. For that kind of work, our brochure and print design service prepares CMYK files.
What we need from you each month
The plan runs smoothly when inputs arrive before the month starts. Late inputs lead to rushed designs and avoidable mistakes.
- The key dates, offers and launches for the coming month, in one message or sheet.
- Product names, prices and contact details exactly as they must appear, since a wrong phone number on a post is expensive.
- Photos and short descriptions for products, services and team members you want featured.
- A single approver with a usual response time, ideally within one working day for each batch.
- Any legal text that must appear, such as licence numbers for regulated businesses.
- Proof for any claims you want made on the creative.
If you do not yet have brand assets, say so in the first call. We can suggest a basic look and, if needed, connect you to our identity team before the template system is built.
How a month works: from calendar to final files
The first month includes setup. After that, the rhythm settles into planning, designing in batches and a short review.
Step 1: Brand and goal review
We look at your brand assets and existing posts, and agree what each platform is meant to do for the business.
Step 2: Template system
We design reusable layouts for each content type, including safe areas, grids and colour rules, and get them approved before volume work begins.
Step 3: Monthly calendar
You share dates, offers and topics. We turn them into a calendar with the format, platform and deadline for each creative.
Step 4: Design and review
Creatives are designed in batches. You review each batch and send one consolidated list of changes.
Step 5: Final files and handover
Approved designs are exported in the right sizes and shared in an organised folder, with editable files where agreed.
Step 6: Monthly review
We go through what was published and what to improve, and adjust the template system and next month's plan.
A short, regular review matters more than it sounds. It is where you tell us which designs felt right, which looked off and which products or topics deserve more space next month.
Pricing: what the monthly fee covers
Our social media post and campaign design plan is priced From ₹2,999/month. The starting plan covers a defined set of creatives each month, with the number, formats and revision rounds stated in your quote. Higher volumes, extra platforms or special formats are added to the quote and listed as separate lines.
| Item | At the starting price | What changes the price |
|---|---|---|
| Monthly design plan | A defined set of creatives, stated in the quote | Higher volume, more platforms, faster turnaround |
| Template system | Basic reusable layouts | Large libraries or multiple product lines |
| Formats | Static posts and simple carousels | Reel covers, animated posts, story sequences, ad variants |
| Revisions | Rounds stated in the plan | Extra rounds or late changes |
| Copy support | Short on-image text from your inputs | Full caption writing and planning, quoted separately |
Ad spend, scheduling and community management are not part of design fees.
The price moves with volume and complexity. Ten simple festival posts cost less effort than ten multi-slide carousels with custom illustrations. If you are unsure how many creatives you need, we can suggest a starting volume based on how often you post now and how often you would like to post.
If you also want paid campaigns, our performance marketing team can use the same creatives for ads, with ad spend paid directly to the platform.
Doing it yourself, hiring one designer, or using a monthly plan
Each route has a place. The question is which one suits your volume and your time.
| Option | Where it works | Where it struggles |
|---|---|---|
| Do it yourself in a free design tool | Quick and low cost for occasional posts. | Style drifts and the owner's hours go into design. |
| Per-post freelancer | Flexible when you need a few designs. | Style differs between designers and availability drops at festival peaks. |
| In-house designer | Close to the business and fast for daily changes. | A fixed salary cost, and one person covers all formats. |
| PC Media House monthly plan | Template system, calendar planning and consistent output at a monthly price. | Needs timely inputs and approvals. Volume is limited to the plan. |
| Full-service social agency | Strategy, content, posting and ads together. | Costs more than design alone. |
This is a general comparison, not a ranking of providers.
Many small businesses start with design only, then add social media management or content writing once the posts are consistent and they know what they want to say more often.
Mistakes that weaken a social media feed
Most of these are process errors, not design errors, and they are easy to fix once noticed.
- Resizing one design for every platform. Text that sits safely in a square can be cut off in a story or the grid.
- Overloading a post with text, phone numbers and logos, so that nothing is read.
- Changing the look every week, which prevents the audience from recognising the brand.
- Using claims you cannot prove. Advertising in India is expected to follow the ASCI Code, a voluntary self-regulation framework for fair and honest advertising, and food products have their own claims rules under FSSAI.
- Leaving festival and offer posts to the last day, which creates errors in dates, prices and addresses.
- Using images or fonts without checking their licence, which can create a copyright problem later.
A good habit is a pre-publish checklist: spelling, phone number, price, date, logo, link and any required text. We share a simple version with every plan, and it saves more embarrassment than any design trick.
After the designs: what to do with them, and how we work
Design is the visible part of a social media effort. The rest is deciding what to say, posting at a steady pace, replying to comments and learning from results.
Connect design to the rest of your marketing
If you want the posting and replies handled as well, our social media management service covers scheduling and community work. For wider visibility, the digital marketing team can connect social, search and paid channels, and our content writing service can supply captions and long-form content.
Reuse what works
Over time, certain formats will clearly work better for your audience, perhaps a carousel that explains a product, or a before-and-after layout. Tell us, and we shift the plan towards them. Treat the template system as a living kit that gets better each month.
Review the right things each month
It is tempting to judge a design by likes alone. A more useful monthly review looks at which posts brought enquiries, saves, shares or profile visits, and which formats your team found easiest to approve and publish. Platforms show these numbers in their own insight tools. Look at a few months together before drawing conclusions, because a single festival post or a single viral reel can distort the picture.
Bring those observations to the monthly review, and we will turn them into specific changes: a clearer headline style, a different first slide for carousels, or more space for product photos.
How PC Media House works
- We work online from Delhi, with calls and, by appointment, meetings, for clients across Delhi NCR and India.
- The monthly plan, formats and revision rounds are written in the quote before the month begins.
- Government or platform fees, such as ad spend, are shown separately and never mixed into design fees.
- You receive organised files with clear names, ready for your team to post.
- We are open about what design can and cannot do, and we do not promise followers, reach or sales.
Frequently Asked Questions (FAQs)
The plan states the number of creatives per month, the formats, the platforms and the revision rounds, all in writing before the month begins. It usually covers static posts, carousels and story frames built on your template system. Copy writing, posting and paid media are separate unless your quote lists them.
We design to each platform's current sizes. For Instagram, the preferred feed size is a 4:5 portrait at 1080 x 1350 pixels, while stories and reels use 9:16 at 1080 x 1920 pixels. Platform specifications change, so we confirm current sizes at the start of each plan.
A safe area is the part of the frame where text and logos will not be hidden by interface elements or cropped. In stories and reels, the top and bottom are covered by buttons and captions, so important content sits in the centre. For the profile grid view, Instagram shows a cropped centre of a feed post.
Yes, if editable source files are part of your quote, which we state upfront. You get final exports for posting and, where agreed, editable files for the templates. Fonts and stock assets follow their own licences, so we tell you which are used and whether they need separate licences for your use.
Yes, as an add-on if you ask for it. Our design plan includes the text that appears on the image. Full caption writing and content planning are scoped separately, and our content writing and social media management teams can handle them if you want one team to cover everything.
We build a template system first: layouts for common post types, grids, colour use and type hierarchy. Each new creative starts from these templates, so changes are about content, not about reinventing the look. This keeps the feed recognisable and also speeds up each batch of designs.
Yes. We can design creative sets for Meta and other platforms, including variations for testing. Ad spend, audience setup and optimisation are part of performance marketing, which is a different service. Ad platforms also have their own rules on text, claims and restricted categories, which we respect when designing.
No. Design improves clarity, consistency and professionalism, but reach, followers and sales depend on content strategy, audience, timing, offers, budget and many other factors. We cannot promise outcomes. What we commit to is a clear scope, on-time delivery of the creatives in the plan and honest feedback on what looks effective.
Avoid statements you cannot support with proof, such as health, income or results claims. In India, advertising is expected to follow the ASCI Code, and categories like food have separate claim rules under FSSAI. Share any claims and proof with us, and we will flag risky wording before the post goes live.
The plan is monthly, so volume and formats can be revisited at the end of each cycle. If a campaign needs more creatives in a particular month, tell us early and we will quote the extra work separately. Changes made mid-month are handled within the capacity stated in the plan.
Sources and Official Links
Facts on this page were checked against the sources below, last reviewed on 7 October 2026. Fees, thresholds and rules can change, so confirm the current position on the official site before you pay or file.
- socialnewsdesk.com/blog/attention-instagram-creators-updated-image-and-video-dimensions-for-2025
- ascionline.in
- stationeryhq.com/pages/how-to-export-your-files-with-bleed-the-complete-print-ready-pdf-guide
- vistaprint.com/hub/correct-file-formats-rgb-and-cmyk
- fssai.gov.in/upload/uploadfiles/files/FAQ_Labelling_Display_23_06_2022.pdf