Look at the last printed thing your business handed out. Was the logo sharp at the edges, the same colour as on the website, and readable at the size of a thumbnail? If not, the problem usually is not the printer. It is that the logo was never built as a system, with the right files, colours and rules behind it. This page explains how we approach logo design services in Delhi at PC Media House, and what you receive at the end.
A logo is the smallest part of a brand, yet the most used. It appears on a shop sign and a courier sticker, on an invoice and an app icon. Each use has different needs: scale, colour, background and material. Good identity design plans for these in advance, rather than fixing them one vendor at a time.
Below we cover who needs this work, what you get, what we need from you, how the process runs, how pricing works, what to watch out for, and what to do after delivery, including protecting the logo through a trademark. If you are still choosing a name, consider our brand name search service first.
A logo, an identity and a brand: what you are actually buying
People use the three words interchangeably, but they are different layers. The logo is the symbol or wordmark. The identity is the set of visual rules that governs how the logo, colours, fonts and imagery are used. The brand is what customers think of you, which design influences but cannot create alone.
For a small business, the practical goal of design is simple: customers should recognise you quickly, and your materials should look like they came from one company. That happens when decisions such as colour values, font choice and logo spacing are made once and recorded.
Our logo design is priced From ₹2,499 per project. That covers an original logo with the file formats you need. If you need a wider identity system, we add items to the quote and list them separately.
We design marks that are simple enough to work at small sizes and distinctive enough to avoid looking like a category cliche. A clean wordmark can be a perfectly good answer for a service business, while a food brand may need a symbol that stands out on a crowded shelf. The right answer comes from the brief and the competitive set, not a fixed formula.
Who should invest in an identity, and when
The best time to design a logo is before it has been printed anywhere. The second best time is when a rebuild is cheaper than the inconsistency you are living with.
New businesses
Suppose a founder is launching a packaged snack brand. The name is ready, but the packaging, website and marketplace listing all need a logo that reads on a small pouch and a thumbnail alike. Designing the identity first allows the packaging designer, the web developer and the social team to work from the same files.
Existing businesses with a weak logo
A business that has used the same logo for a long time often has it only as a screenshot. Every new vendor redraws it slightly, and the brand drifts. A cleanup and rebuild into vector files is often the most useful first step before any new marketing spend.
Businesses preparing for growth
A company planning a new website through our web development team, a pitch to investors, or a marketplace store needs an identity that works on screen and in print. Starting with the identity avoids redoing creative work later.
- Startups and first-time founders choosing a name and look together.
- Retailers, restaurants and service firms updating signage and uniforms.
- Manufacturers and food brands preparing labels and packs.
- Professionals such as consultants, clinics and coaching centres presenting a more credible face.
- Anyone planning to trademark the logo and wanting clean, original source files.
What you receive: files, versions and guidelines
The deliverable that matters most is the file pack. A logo that exists only as a picture is hard to print well. We supply files in the formats printers, sign makers and developers actually ask for.
| Format | Best used for | Notes |
|---|---|---|
| AI or EPS (vector) | Source file, printers, sign makers, large formats | Scales to any size without losing quality. Editable by designers. |
| SVG (vector) | Websites and apps | Sharp at any screen size and small in file size. Not meant for print production. |
| PDF (print-ready) | Printers and quick sharing | Preserves vector artwork and opens on almost any device. |
| PNG with transparent background | Presentations, social profiles, documents | Raster file in RGB, so it needs to be large enough for the intended use. |
| JPG | Quick previews and email signatures | No transparent background, so it is not suited to placing on coloured backgrounds. |
Formats described per standard design-industry practice. Vector files are built from lines and curves, so they stay sharp at any size, while raster files are made of pixels and can blur when enlarged.
Versions of the logo
We usually prepare a primary version, a stacked or compact version, an icon-only version for small spaces, and single-colour and reversed versions for dark backgrounds and stamps. The exact set is listed in your quote.
Colour and type
Screens mix light (RGB) and print mixes ink (CMYK), so the same brand colour can look different between a website and a leaflet. We record both values for each brand colour. Bright screen colours can print duller, which is why a printed proof is recommended before a large run.
A short guideline then records clear space, minimum size, approved colours, approved fonts and a few misuse examples. For a small business this can be a few pages. It is meant to be used.
How we test a logo before handover
A logo that survives a few simple stress tests is more likely to survive real use. We run these on every final candidate before it reaches you.
- Shrink test: the mark is reduced to the size of a social profile picture and a favicon to see whether it still reads.
- One-colour test: the design is converted to a single colour to check that it works for stamps, embossing and fax-style black and white prints.
- Background test: the logo is placed on light, dark and photographic backgrounds to check that a reversed version is ready.
- Distance test: the mark is viewed at signboard distance to check shape recognition without the details.
- Lookalike check: the design is compared with common category symbols so it does not drift into cliche or accidental similarity.
What we need from you
Design is faster and sharper when the brief is clear. These are the inputs that make the biggest difference.
- The exact name and spelling, including whether it is written in capitals, title case or lowercase.
- A short description of customers and price positioning, so the design looks like it belongs to the right segment.
- Examples of brands you like and dislike, with a line on why, which is more useful than a general style label.
- A list of where the logo will be used in the first six months, so we test variations on those surfaces.
- Existing logo files or photos of current signage, even if poor quality.
- A single point of contact who collects feedback from all decision makers.
If you have not finalised the name, say so early. We will usually advise doing a trademark and MCA name check first, since a name change after the logo is drawn means paying for the design twice. Our trademark registration service can then protect the final name and logo together.
The design process, step by step
The work is structured so that you decide at clear checkpoints, rather than being handed a surprise at the end. Everything happens online, with calls and shared boards for review.
Step 1: Discovery brief
A questionnaire and a call establish your business, audience, competitors and plans for the logo. We write the brief back to you for confirmation.
Step 2: Research and direction
We review the category, gather references and propose creative directions for approval, so the concept stage starts from agreed ground.
Step 3: Logo concepts
We design original concepts in vector form, tested at small sizes and in one colour, and show them on realistic mockups.
Step 4: Feedback and refinement
You pick a direction and give combined feedback. We refine spacing, shapes and colour until the mark is balanced and legible.
Step 5: Identity system
We finalise colours, typography, versions and guidelines, and prepare any applications listed in the quote.
Step 6: Handover
You receive the organised file pack and a walkthrough, so your team and vendors can use the identity correctly.
Time varies with scope and with how quickly feedback comes back. A focused logo project can finish in a couple of weeks, and a full identity with applications naturally takes longer. We confirm the schedule in writing once the brief is agreed.
Pricing: what the starting fee covers
Our logo and brand identity design is priced From ₹2,499 per project. That is a starting price for an original logo with the standard files, not the price of every possible scope. Once we understand the brief, you receive an itemised quote with every deliverable listed.
| Item | At the starting price | What changes the price |
|---|---|---|
| Original logo design | Included, with concepts and revisions as stated in the quote | More concepts, extra revision rounds, illustrated or mascot marks |
| Final file pack | Included in vector and raster formats | Extra formats, app icon sets, special print versions |
| Colour palette and typeface | Basic recommendation | Full colour system with tints and accessibility checks |
| Brand guideline | Quoted separately beyond the essentials | Depth of rules, usage examples, social templates |
| Stationery and other applications | Only if listed in the quote | Number and complexity of items |
Everything is written in the quote before work begins. Extra rounds beyond those agreed are priced separately.
Costs go up when scope grows, not when the work gets harder in ways you cannot predict. A mascot, an illustrated emblem or custom lettering takes longer than a clean wordmark. Many stakeholders giving separate feedback also add rounds. We flag these early so you can choose, rather than finding out on the invoice.
There are no government fees for design. If you later file a trademark for the logo, the IP India fee for Form TM-A by e-filing is ₹4,500 per class for an individual, startup or small enterprise and ₹9,000 per class for other applicants at the time of writing, and professional fees are separate.
Free tools, freelancers, print shops and agencies compared
There is no single best route for everyone. The right choice depends on how long the brand will live and how many places it will appear.
| Route | Strength | Watch out for |
|---|---|---|
| Free logo maker or template | Fast and cheap for a temporary mark. | Others can end up with a very similar logo, and ownership and trademark use can be unclear. |
| Marketplace freelancer | Wide price range and style choice. | Quality and file hygiene vary, there is often no wider system, and rights transfer may not be written. |
| Print shop designer | Convenient when ordering signage. | Files may not be handed over in editable vector form. |
| PC Media House | Discovery, concepts, colour and type system and organised files, with scope in writing. | Needs timely feedback. Concepts and revisions are limited to what the quote says. |
| Large branding consultancy | Deep research and naming strategy. | Higher cost and longer timelines than most small businesses need. |
This is a general comparison, not a ranking of providers.
If your budget is tight, a clean wordmark with a proper file pack is usually a better investment than a complicated symbol drawn quickly. You can add a symbol and a fuller identity later, as the business grows.
Logo mistakes that cost money later
These are the issues that most often turn a cheap logo into an expensive one.
- Designing before the name is cleared, then redrawing when a conflict appears.
- Approving a logo only at large size and finding that fine lines vanish at the size of a profile picture, a stamp or an invoice header.
- Accepting only JPG or PNG, which a signage vendor cannot scale or edit.
- Judging colours on a screen and never checking a printed sample.
- Using stock symbols, template elements or a competitor's style, which creates originality and similarity risks, especially if you later file the logo as a trademark.
- Not recording who owns the design. Under the Copyright Act, an assignment must be in writing and signed, so ask for the terms to be stated clearly.
Similarity risk is real for logos too. IP India's public search includes a Vienna code classification used for device marks, and a search of that kind helps catch lookalike symbols before you commit. Our name search work can include a logo-level review if you ask for it in the brief.
After delivery: protecting and using your identity
Handover is the beginning of the identity's life, not the end of the project. The first thing to do is store the master files in a safe place with a backup, and give only the relevant versions to each vendor.
Protect the logo
A logo can be filed as a mark with IP India. The usual path is to search the register, decide between a word mark and a logo mark, identify the Nice classes and file Form TM-A through the e-filing portal. Third parties have 4 months after publication to oppose. Our trademark registration team can handle the filing, and the same team can advise on copyright for artistic works where you want that record too.
Use it everywhere, consistently
Next come the applications: brochures and company profiles, social media posts, pitch decks and video. Our brochure and packaging design and social media design teams work from the same identity files. For a broader scope, see our branding and design hub.
How PC Media House works
- We work online from Delhi, with calls and, by appointment, meetings, for clients across Delhi NCR and India.
- You get a written, itemised quote with the scope of concepts, revisions and files before work starts.
- Feedback happens at defined checkpoints, so you are not surprised by the final design.
- Files are delivered in an organised pack with a short guideline.
- We say plainly when something is outside the scope, rather than adding charges later.
Frequently Asked Questions (FAQs)
A logo is the mark itself. A brand identity is the wider system around it: colours, typefaces, logo variations, imagery style and usage rules. A logo alone may be enough for a new small shop. A growing business with a website, packaging and social pages benefits from the full system because it keeps everything consistent.
You receive vector files for editing and scaling, a print-ready PDF, and PNG files with transparent backgrounds for digital use, in colour, single-colour and reversed versions where needed. The exact list is written in your quote. Vector files are the key ones, because printers and sign makers need them.
Ownership terms should be written down. Under copyright law, a transfer of rights must be in writing and signed, and if the document is silent the law treats the duration as five years and the territory as India only. We state in the quote what you receive, so there is no confusion about use.
The number is fixed in the written quote after the discovery brief, because it depends on scope. We do not leave it open ended. Revision rounds work best when feedback from all decision makers is combined into one list, which usually reaches a final design in fewer rounds.
A logo is built around a name, so a change later means redesign. If you are unsure, run a brand name search first. It tells you whether the name is likely to conflict with existing trademarks, which saves rework and protects the money spent on signage and packaging.
RGB is the colour mode for screens such as websites and social media. CMYK is for printing, such as cards, packaging and brochures. Bright screen colours can look duller when converted to print, so we supply both versions and recommend a printed proof before a large order.
We design original marks and keep source files, which helps. A mark must also be distinctive and not conflict with earlier marks. IP India's process involves deciding between a word and logo mark, choosing Nice classes and filing Form TM-A. Registration is decided by the Registry, so it cannot be promised.
Yes. A redesign can keep recognisable elements such as a colour or a shape while cleaning up proportions, legibility and files. Tell us what customers already associate with your brand and what is not working. We then decide whether to refresh gently or to start from a new concept.
A focused logo project usually takes a couple of weeks from brief to handover, while a full identity with stationery and guidelines takes longer. Most of the time depends on how quickly feedback comes back. We confirm a schedule in the quote once the scope is clear.
That is the aim of the variations we prepare. A horizontal version for a website header, a compact or icon version for a profile picture or favicon, and a single-colour version for stamps and embossing. We test each on realistic mockups before delivery so problems at small sizes show up early.
Sources and Official Links
Facts on this page were checked against the sources below, last reviewed on 7 October 2026. Fees, thresholds and rules can change, so confirm the current position on the official site before you pay or file.
- adobe.com/ie/creativecloud/file-types/image/vector.html
- upwork.com/resources/logo-file-format
- vistaprint.com/hub/correct-file-formats-rgb-and-cmyk
- intepat.com/ip-services/copyrights/assignment-and-licensing
- khuranaandkhurana.com/2022/09/06/first-owner-of-copyright
- ipindia.gov.in/pages/trade-marks/learn/forms-and-official-fees
- ipindia.gov.in/application-workflow/trademark-filing-process
- ipindia.gov.in/office-locations
- tmrsearch.ipindia.gov.in/tmrpublicsearch
- ssrana.in/ip-laws/trademarks-in-india/trademark-faq