Posting every day is not the same as managing social media. Many businesses start out enthusiastic: a festival greeting here, a discount banner there, a reel when someone has time. A few weeks later the page goes quiet, comments sit unanswered, and nobody can say whether any of it brought in a single enquiry. Social media management is the work around the posts: deciding what an account should stand for, planning content, publishing on time, replying to people and reading the numbers each month so the plan improves.
This page explains how a social media management agency in Delhi can run that work for you, and how PC Media House does it online. It covers what a monthly retainer should include, what you need to supply, how approvals work, how the starting price of From ₹3,999/month is built, and which Indian rules on advertising, endorsements and personal data affect your pages.
Nobody can promise followers, reach or sales, and this page does not try to. What it does is show you the inputs a good retainer controls, so you can judge any proposal, ours included, on clear scope and honest reporting.
What social media management actually covers
Think of the retainer as four jobs done in a loop. Planning decides what to say and to whom. Creation turns the plan into designs, captions and short videos. Publishing and community care puts the content out and talks to the people who respond. Reporting looks at what happened and feeds it back into planning. Skip any one of them and the account drifts.
The four jobs inside a monthly plan
- Planning: content pillars, a monthly calendar, a festival and sale diary, and a shortlist of topics drawn from customer questions.
- Creating: static posts, carousels, story frames and short-video concepts, written and designed in your brand style.
- Publishing and community care: scheduling, captions, tagging, and replies to comments and messages within the hours you agree.
- Reporting: a monthly note on reach, engagement, saves, shares, profile visits, follower change and the specific posts worth repeating.
Who gets the most out of it
A managed service pays off most where social media supports a real buying decision. A dental clinic that wants new patients to see its doctors and results explained properly. A coaching institute that needs a steady stream of faculty introductions and batch updates. A B2B firm whose founders want to be seen as credible before a sales call. A restaurant preparing a second outlet. In each case the buyer checks the social page before trusting the business, and an abandoned feed quietly costs enquiries.
It is a weaker fit when the offer itself is unclear or when the website cannot take an enquiry. In that case, fix the basics first. A well-built website and a clear offer make every post and every rupee of promotion work harder.
A content system instead of a posting habit
The difference between a managed account and a busy one is structure. We start with three to five content pillars, which are the recurring themes your account will be known for. Every post belongs to a pillar, and every pillar has a job. That keeps the calendar from turning into a pile of random festival creatives and lets you see, after a few months, which themes your audience actually engages with.
| Content pillar | Job it does | Typical formats |
|---|---|---|
| Education | Answers the questions buyers ask before they enquire and builds trust | Carousels, short explainer videos, myth and fact posts |
| Proof and process | Shows how the work is done and what customers can expect, using only claims you can support | Behind-the-scenes clips, before and after visuals you own, process walkthroughs |
| People | Introduces the team, founders and specialists so the brand feels real | Introductions, day-in-the-life reels, team stories |
| Offers and updates | Tells people what is available now, with a clear next step | Single-image posts, story frames, countdowns |
| Community | Invites replies and keeps the account two-way | Polls, questions, reply videos, customer question features |
Pillars are agreed with you during onboarding and revised as the monthly reports show what your audience prefers.
One idea, several formats
A good idea should not be used once. A single customer question can become a carousel for Instagram, a short vertical clip for Reels and YouTube Shorts, a LinkedIn text post and a story poll. This is where scope matters: more formats and platforms mean more design and editing work, which is why those are the main levers on the monthly fee.
Design and video are available as linked services if you need more than the retainer covers. See our pages on social media post design and video editing. If your visual identity itself needs work, branding and design comes first.
What we need from you to start
No statutory papers are required. The material that speeds up onboarding is practical: brand files, platform access, and a decision-maker who can respond. Delays almost always come from these three, not from the plan itself.
- Brand assets: logo files, brand colours and fonts, photos and videos you are happy to publish, and the descriptions and prices you are allowed to use.
- Access: admin or role access to your Facebook Page, Instagram account and LinkedIn Page, granted through each platform. Please do not send passwords.
- Goals: what you want from social media, in one or two plain sentences, and what you do not want the account to do.
- An approver: one person who can approve a calendar within a day or two, and who will receive sales enquiries we pass on.
- Boundaries: topics to avoid, legal or regulatory claims you cannot make, and any competitor names that should never be mentioned.
Ownership matters. Your pages and handles must be linked to your own business account, with us added as a partner or with a role. That way you can remove access at any time and never depend on us to log in.
How the service works, step by step
The process is built around approvals. Nothing reaches your followers until you have seen it, and every month you can see what has been planned for the next one.
Step 1: Discovery call and account review
We review your pages, offer, customers and a few competitors, then agree what social media can realistically do for you. This takes one call and a short written summary.
Step 2: Strategy and content pillars
You receive a one-page plan covering pillars, tone, formats, posting rhythm, response hours and measurement. It is meant to be read in five minutes.
Step 3: Access and asset setup
You grant role access and share brand files. We set up a shared folder where drafts, approvals and final files live.
Step 4: First calendar and approvals
A month of planned content arrives with draft captions and designs. You comment, we revise, and you approve.
Step 5: Publishing and community care
Approved content is scheduled. We reply to comments and messages within the agreed hours and forward serious enquiries to your team.
Step 6: Monthly report and next plan
You receive a short report, a review call, and an adjusted calendar built on what your audience actually engaged with.
Most accounts are ready to publish within about two weeks of the first call. The pace depends largely on how quickly assets and approvals come back, which is entirely within your control.
Fees: what From ₹3,999/month covers and what changes it
The starting price is From ₹3,999/month. It is an entry scope, meant for a business that wants a consistent, professional presence on a small number of platforms. Your quote lists the platforms, the monthly volume of posts and short videos, the community care hours and the reporting you receive, so you are never guessing what the number buys.
| What you choose | Effect on price | Why |
|---|---|---|
| Entry scope as quoted | From ₹3,999/month | Planning, content creation, scheduling, basic community replies and a monthly report for the named platforms and volume |
| Extra platforms | Higher monthly fee after revised quote | Each platform has its own formats, sizes, caption styles and posting rhythm |
| More posts and short videos | Higher monthly fee after revised quote | More design and editing hours are needed each month |
| Shoots, actors, studio, props | Third-party costs paid by you | These are real-world costs, not agency time |
| Boosted posts and ads | Ad spend paid to the platform | Campaign management is a separate service |
| Influencer and creator fees | Paid by you to the creator | We can brief them and check disclosure wording |
GST is added where applicable and shown as a separate line. Any change to scope is quoted in writing before it begins.
Questions to ask any agency about their quote
- How many posts, carousels and videos a month, and on which platforms exactly?
- How many approval rounds are included, and how are extra rounds handled?
- Who replies to comments and messages, during which hours, and how are enquiries escalated?
- What does the monthly report contain, and will it include the numbers that did not go well?
- What happens to the accounts and creative files if the engagement ends?
If the answers are vague, the low price is probably hiding thin scope. A clear entry scope with honest add-ons is safer than a large bundle you cannot verify.
Agency, freelancer, in-house or DIY
There is no single right way to run social media. The best arrangement depends on volume, budget and how much time your own team can give each week. This comparison lays out the trade-offs honestly.
| Option | Where it works | What to watch |
|---|---|---|
| Hiring one in-house person | Large brands with daily content volume and enough work to keep a person fully occupied | One person seldom covers strategy, design, video and reporting equally well, and cover is thin during leave |
| Freelancer | Small, simple accounts with a clear brief and modest volume | Continuity depends on one individual, and design, writing and video may come from different people |
| Managed agency retainer | Businesses that want a planned calendar, approvals, reporting and one point of contact | Needs clear scope, a named approver and honest reporting |
| DIY with a scheduling tool | Owners who enjoy the work and have a steady supply of photos and ideas | Posting stops when the business gets busy, which is when attention matters most |
| Post design service only | Brands with someone already writing, publishing and replying | Design without planning, replies and reporting seldom adds up |
Many businesses combine approaches: an owner or staff member supplies photos and answers product questions, while the agency handles planning, polish, scheduling and reporting. That arrangement keeps content authentic and keeps the workload manageable.
Indian rules your social media must respect
Social media is advertising in the eyes of regulators, and platforms enforce their own rules on top. The points below are informational, not legal advice, and details can change, so confirm anything that matters with a qualified professional.
Endorsements and disclosure
ASCI's influencer guidelines expect a creator to disclose a material connection with a brand, such as payment, free products or other benefits, using clear labels like #ad, #sponsored or #collab placed where readers see them early. The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, issued under the Consumer Protection Act, 2019, allow the Central Consumer Protection Authority to impose penalties of up to ₹10 lakh on advertisers and endorsers, rising to ₹50 lakh for repeat violations. Every creator brief we write includes disclosure wording and a claims check.
Altered and artificially created visuals
In September 2026 ASCI published guidelines on labelling synthetic content in advertising, expected to take effect about three months later, around mid-December 2026. They cover things like synthetic ambassadors, digital replicas of real faces or voices and invented scenes that affect how a product is understood. Routine edits such as colour correction are not covered. If your creatives use such material, plan for labels.
Personal data from contests, forms and messages
The Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025, notified on 13 November 2025, are being phased in. At the time of writing, notice, security safeguards, breach reporting and data principal rights are scheduled to apply from 13 May 2027, although the government has discussed shortening timelines for certain categories of businesses. In practice, if a giveaway, lead form or direct message collects names, phone numbers or photos, tell people clearly what you collect and why, ask only for what you need, and keep it secure.
Platform policies also apply. WhatsApp, for example, expects people to have opted in before a business messages them, and platforms limit or remove accounts that attract heavy blocking or reporting.
Mistakes that quietly waste a social media budget
- Posting without a purpose. Daily posts with no pillar or call to action make an account busy, not useful.
- Choosing platforms by habit. Being on every platform is weaker than being good on the one or two where your buyers look.
- Sharing passwords. It breaks platform rules, creates security risk and makes handover messy. Use role access.
- Ignoring replies. A comment or message left for three days is a lost enquiry, and slow replies also dampen paid campaigns.
- Measuring only followers. Saves, shares, profile visits and enquiries say much more about real interest than a follower count.
- Copying trends without fit. A trending sound used by an unrelated brand can attract views from people who will never buy.
Another common error is expecting results too fast. Organic social media builds slowly and compounds. Most businesses should judge the plan after at least three months of consistent posting and replies, looking at direction of travel, not single posts.
After onboarding: what to expect, and how we work
The first month is about getting the engine running. Months two and three are when the reports start to show which pillars and formats your audience responds to, and the calendar is tuned accordingly. Expect conversations about what to stop as well as what to start.
Social media rarely works alone. If you want to reach new audiences faster, performance marketing adds paid reach on top of the organic base. If search matters to your business, SEO services and content writing carry the same ideas into articles and service pages. To answer common questions instantly, a chatbot can handle first replies. For a wider plan, see digital marketing services.
How PC Media House works
- Online-first, from Delhi, across Delhi NCR and India, with calls and meetings by appointment.
- An itemised quote with platforms, volume and reporting written out before you commit.
- Role-based access, so your accounts remain yours at every stage.
- Approval before publishing, and honest monthly reporting that includes weak months.
- No promises about followers or sales, only a clear plan and transparent tracking.
To get a quote, contact PC Media House with your platforms, goals and any current pages, and we will reply with a scoped proposal.
Frequently Asked Questions (FAQs)
We plan your content, design posts and carousels, support short-video publishing, schedule posts, reply to comments and messages in agreed hours, and send a monthly report. You approve the calendar before anything is posted. The exact platforms and volume are written into your quote.
It covers an entry scope of planning, content creation, scheduling, basic community replies and a monthly report for the platforms and volume named in the quote. More platforms, more content, heavy video editing and community hours change the fee, and each change is quoted first.
No. Ad spend is paid directly by you to Meta, LinkedIn or Google, so you keep full control of the budget. Managing paid campaigns is a separate service with its own scope. Organic management and paid promotion are usually most effective when planned together.
You do. We work through admin or role access granted on each platform, never by taking over your logins. Creative files made for you are shared in a folder you can access. If you stop the service, we remove our access and hand over the working files.
It depends on where your buyers spend time and what you can sustain. Local consumer businesses often start with Instagram and Facebook, B2B firms lean on LinkedIn, and brands with demonstrations suit YouTube Shorts. We recommend one or two to begin with rather than spreading effort thinly.
Nobody can promise follower counts or lead numbers, because they depend on your offer, content, competition and any ad budget. What we can set are clear inputs, such as consistent posting, quick replies and monthly reviews, and track the results honestly in your report.
We can plan and brief creator content, but the rules matter. In India, ASCI expects paid or gifted promotions to be clearly disclosed, and the Consumer Protection Act framework applies to misleading claims. We include disclosure wording in every brief so your brand stays compliant.
You remain responsible for that data as the business collecting it. We recommend collecting only what you need, saying clearly why, and storing it securely. India's DPDP Act and Rules are being phased in, with core duties scheduled from 13 May 2027, so good habits now save rework.
You get the monthly calendar for approval, a short report with a review call at month end, and quick replies when something needs a decision. Sales enquiries received through comments or messages are passed to your team straight away so they are not left waiting.
Yes. Scope can be increased or reduced with a revised quote, and the terms for notice and cancellation are written in the agreement you approve at the start. Because the accounts stay yours, you can leave without losing your pages, followers or content.
Sources and Official Links
Facts on this page were checked against the sources below, last reviewed on 7 October 2026. Fees, thresholds and rules can change, so confirm the current position on the official site before you pay or file.
- developers.facebook.com/documentation/business-messaging/whatsapp/pricing
- whatsappbusiness.com/policy
- inc42.com/buzz/new-influencer-marketing-guidelines-mandating-disclosure-on-promotional-content-to-be-effective-from-june-14
- ascionline.in/influencer-resource
- ascionline.in/wp-content/uploads/2026/09/Guidelines-for-Responsible-Labelling-of-Synthetically-Generated-Content-in-Advertising.pdf
- en.vikaspedia.in/social-welfare/social-awareness/consumer-education/guidelines-for-prevention-of-misleading-advertisements-and-endorsements-for-misleading-advertisements-2022
- exchange4media.com/advertising-news/govt-issues-guidelines-for-misleading-ads-to-impose-up-to-rs-50-lakh-fine-for-violation-120756.html
- pib.gov.in/PressReleasePage.aspx?PRID=2190014®=3&lang=2
- jsalaw.com/?p=55573
- consentos.in/learn/dpdp-compliance-timeline
- chambers.com/articles/meity-plans-to-cut-short-dpdp-compliance-timeline-and-notify-cross-border-restrictions-for-sdfs