A brochure is often the first thing a buyer holds, and a pack is often the only thing a shopper sees. Both are small, physical and unforgiving: a misplaced fold, a blurry image or a missing declaration cannot be fixed with a quick edit once the print run is done. This page explains how our brochure design services in Delhi at PC Media House approach brochures, company profiles and packaging so that the first print is the right print.
The work runs from content structure to layout to print preparation. For packaging, it also means working around the dieline and leaving space for the declarations a product has to carry. We do not claim to take over compliance, because the brand owner is responsible for the text. We make sure the design has room for it.
The sections below cover who needs what, the technical basics of print files, label requirements for food and packaged goods, what we need from you, how a project runs and how pricing works. If your brand identity is not ready, our logo and identity service is a good place to begin.
What we design, and who needs it
Printed collateral falls into three working groups, each with its own logic. Knowing which one you need shapes the brief.
| Item | Purpose | What matters most |
|---|---|---|
| Brochure or flyer | Promote one product, service or event | A single clear message, strong first panel, easy next step |
| Company profile | Tell the business story to buyers, partners and officials | Credibility: clear facts, certifications, capacity, contact details |
| Catalogue | List products with codes and specifications | Consistent grid, readable tables, easy updates |
| Packaging and labels | Sell and describe a product on a shelf or in a parcel | Shelf visibility, dieline accuracy, space for mandatory declarations |
Who usually needs this
- Manufacturers, traders and exporters preparing a catalogue or company profile for buyers, dealers and trade shows.
- Clinics, schools, real estate firms and consultants who hand out brochures at events.
- Food, cosmetics and household brands launching or refreshing a pack or label.
- Startups and MSMEs preparing a profile for vendor registration, dealer onboarding or investor conversations.
- Businesses whose current collateral no longer matches their website, logo or product range.
A typical page flow for a company profile
A profile should answer the questions a buyer asks in the order they ask them. The usual flow is below, and we adjust it to your business.
- Cover with logo, business name and one line on what you do.
- About the business: what you make or do, where you operate and who you serve.
- Products or services, grouped in a way a buyer can scan quickly.
- Capability: facility, process, capacity and quality checks, stated with real details.
- Certificates and registrations that you actually hold, shown with their numbers where appropriate.
- How to order or work with you, followed by full contact details and addresses.
A company profile deserves particular care. Buyers and procurement teams use it to judge reliability. If you hold certificates such as Udyam registration, ISO certification, FSSAI or IEC, a profile is where they belong, but only the ones you actually hold. Our Udyam registration and ISO certification services can help if you are still working towards them.
Print-ready files: the technical basics
A design that looks perfect on a monitor can still print badly. Screens and printers work differently, and a printer's machine reads a specific kind of file. We prepare files for the printer, not just for the screen.
| Setting | What to use | Why it matters |
|---|---|---|
| Colour mode | CMYK for print, RGB for screens | Print mixes ink, while screens mix light. Bright RGB colours can print duller after conversion. |
| Bleed | Often 0.125 inch (about 3 mm) on all sides | Prevents white edges if the cut shifts slightly. Check your printer's exact figure. |
| Safe margin | Keep text and logos inside, away from the trim | Stops cutting or folding from clipping important content. |
| Resolution | About 300 DPI for photos at print size | Lower resolution images look soft or pixelated in print. |
| Fonts | Embedded in the PDF, or converted to outlines if the printer asks | Avoids font substitution that can reflow text. |
| PDF type | PDF for print, not an interactive PDF | Keeps bleed, colours and marks consistent for the printer. |
| Crop marks | Include only if the printer asks for them | Many printers add their own marks. |
Settings reflect common printing guides. Your printer's specification takes priority, so we request it before we prepare files.
A printed proof is worth the small extra cost, especially for packaging and large runs. A soft proof on screen helps with layout, but a hard proof, a physical test print, shows how brand colours and finishes behave on real paper or board. Approve the run only after reading the proof carefully, as you would a contract.
Packaging and labels: dielines and mandatory declarations
Packaging design is partly graphic design and partly a fitting exercise. The pack has to attract attention, but it also has to carry information that the law requires, and all of it must fit on the panels the box maker can produce.
Start from the dieline
A dieline is the flat outline of a pack, showing where it is cut and folded. It depends on the box maker's tooling and material, so it comes from them. Die-cutting in paperboard packaging uses shaped dies with creasing rules to cut and fold the board, which is why two printers can give different dielines for what looks like the same box. We design on the dieline you supply, and keep important content inside the safe zone.
How a pack is read
Shoppers read a pack in a rough order: brand, product name, variant, then the proof points and the small print. We design that hierarchy deliberately. The front panel carries the brand, the product name and the variant. Side and back panels carry the story, usage directions and the statutory information. Putting the product name and any veg or non-veg mark on the front is not a design choice for food, because the labelling regulation places them there, so the layout is built around those fixed items.
Food labels
For pre-packaged food, the FSS (Labelling and Display) Regulations, 2020 under FSSAI set the particulars. These include the name of the food, the list of ingredients, nutritional information, the veg or non-veg mark, additive declarations, brand owner name and address, FSSAI logo and licence number, net quantity and price as per Legal Metrology, lot number, date marking and allergen declarations. Required particulars must be in English or Hindi in Devanagari script, and other languages may be added. Minimum character height depends on the area of the principal display panel, starting from 1 mm for panels up to 200 square centimetres in normal case.
Packaged commodities in general
Under Rule 6 of the Legal Metrology (Packaged Commodities) Rules, 2011, declarations typically include the name and address of the manufacturer, packer or importer, the generic name of the commodity, net quantity, date of manufacture or packing, the maximum retail price inclusive of all taxes, and consumer care details, with country of origin for imports. Rules can be amended, so confirm the current requirements for your category.
We design layouts with proper space and hierarchy for these items and place the text you supply. The brand owner is responsible for the accuracy of declarations. If you need licensing first, our FSSAI registration service can help you obtain the licence number before the artwork is finalised.
What we need from you
Most delays in print projects come from missing content, not from design. Having these ready saves the most time.
- Final text for every page or panel, checked for facts, spelling and phone numbers.
- High-resolution photos of products, premises and team, with permission to use them.
- Logo files in vector form and your brand colours and fonts.
- The printer's specification and, for packaging, the dieline, material and finishes.
- Mandatory declarations and licence numbers, confirmed by you or your compliance advisor.
- Barcode, QR code or GTIN files if the pack requires them.
- A single decision maker who consolidates feedback.
If your photographs are weak, say so early. Good layout cannot rescue a blurry image, and retaking a few key product photos often improves a brochure more than any design change.
How a project runs, step by step
Everything is done online. You send content and approve at defined stages, and your printer receives the final files directly or from you.
Step 1: Brief and content audit
We review your products, audience and content, decide the format and page count, and list what is missing before design starts.
Step 2: Structure
We outline the page flow or the pack panels and agree the message hierarchy, so the design follows a clear order.
Step 3: Design concept
We design key pages or the front panel in your brand style and check them at real print size.
Step 4: Full layout and revisions
We complete the remaining pages or panels, place declarations and images, and apply your consolidated corrections.
Step 5: Print-ready preparation
We set bleed, convert to CMYK, embed fonts, check image resolution and prepare files to your printer's specification.
Step 6: Handover and print support
You receive print and digital files, and we answer your printer's questions. A printed proof is recommended before a full run.
Time depends on page count, content readiness and review speed. A brochure can move quickly if the text is final, while packaging often waits on dielines, compliance text and proofs. We give you a schedule after the brief.
Pricing: what the starting fee covers
Our brochure, packaging and company profile design is priced From ₹2,999 per project. That is the starting point for a defined, smaller scope. The final quote depends on the page count, the number of pack variants, the amount of custom artwork and your printer's requirements, and every item is listed separately.
| Item | At the starting price | What changes the price |
|---|---|---|
| Brochure or company profile layout | A defined, smaller page count in the quote | More pages, custom icons, infographics |
| Packaging or label artwork | Quoted per design on the supplied dieline | Number of variants, panels and finishes |
| Print-ready files | Included, to your printer's specification | Multiple printers or sizes, extra proofs |
| Content support | Light structuring of the text you give | Full copy writing, quoted separately |
| Printing | Not included | Paid to the printer: paper, board, quantity, finishes |
Printing costs are separate from design fees and are paid to the printer.
The best way to control cost is to decide the content before design starts. A brochure whose text changes after layout is effectively designed twice. If you need help writing it, our content writing team can prepare it first.
There is no government fee for design work. If you plan to protect a brand name or pack logo, trademark fees are separate and are paid to IP India when you file, and our trademark registration service covers that step.
Comparing the usual ways to get this done
The right route depends on how often you will reprint and how important the pack or profile is to sales.
| Route | Where it works | Where it struggles |
|---|---|---|
| Template from an online design tool | Quick for a simple flyer or internal handout. | Layouts look generic and print specifications may be missing. |
| Printer's in-house designer | Convenient since the printer controls the files. | Brand consistency can suffer, and editable files may not be released. |
| Freelance designer | Flexible and often economical for one job. | Print preparation and packaging dielines vary by person. |
| PC Media House | Content structure, brand-consistent layout and print-ready files, with scope in writing. | Needs timely content and approvals. Printing is by your printer. |
| Full-service packaging agency | Research, structural design and production management. | Higher cost and longer timelines than many small projects need. |
This is a general comparison, not a ranking of providers.
For a first brochure, many businesses do well with a well-structured four or six-page layout and strong photographs. Packaging usually deserves more investment, because it works every day on the shelf and in the customer's hands.
Print mistakes that are expensive to repeat
Almost all the costly errors in print are visible before the press runs, if someone looks for them.
- Starting layout before the text is final, so the design is reworked when copy changes.
- Sending screen-quality RGB images to the printer and being surprised by soft pictures and duller colours.
- Skipping bleed and margins, so trimming leaves white edges or clips text.
- Designing a pack before getting the dieline, leaving panels in the wrong place.
- Forgetting mandatory declarations until the end, then shrinking them below the required size.
- Approving without a physical proof and discovering colour or spelling problems on the finished stock.
A short checklist before sending files helps: spelling, phone numbers, email addresses, prices, barcodes, licence numbers, bleed, fonts, image resolution and the printer's specification. We use one on every project and share it with you.
After delivery: reprints, updates and how we work
Once the files are approved, keep the final PDFs and source files in a backup folder, and record which version went to which printer and when. Next season's reprint then starts from a clean file, not a search through email.
Keep material consistent
A brochure should look like your website, your social pages and your pitch material. If you are preparing for investors or buyers, our pitch deck design work uses the same identity, and our social media design service extends it to digital channels.
Update, don't redo
Prices, contact details and product ranges change. Because we deliver editable files, a small update can be done without redesigning the whole piece. If a pack changes materially, such as new ingredients, net quantity or price, the label declarations need to be reviewed again before reprinting.
How PC Media House works
- We work online from Delhi, with calls and, by appointment, meetings, for clients across Delhi NCR and India.
- You receive an itemised quote that states the pages, variants, revisions and files before work starts.
- Printing costs are shown as a separate item paid to your printer, and we do not mix them into design fees.
- Final files are prepared to your printer's specification, with a checklist to review before printing.
- We are clear about what we do not do, such as taking responsibility for legal text on your pack.
Frequently Asked Questions (FAQs)
A brochure is a short document that promotes a product, service or event. A company profile tells the story of the business: who you are, what you offer, your capabilities and credentials. A catalogue lists products in detail, usually with codes and specifications. Each needs a different structure, and we plan the page flow accordingly.
Print files are prepared in CMYK, because printing mixes ink, while screens use RGB. Images are generally set at 300 DPI for good print quality. Bright screen colours can look duller in print, so a printed proof is recommended for brand colours, packaging and large orders.
Bleed is background artwork that runs past the trim edge so that cutting does not leave white borders. Many commercial printers ask for 0.125 inch on every side. Keep text inside a safe margin away from the trim. Your printer's own specification is the final word, so we ask for it before preparing files.
Yes. A dieline shows the cut and fold lines of the pack, and it depends on the printer's tooling and material. We design on top of the one supplied by your box maker or printer, keep key content inside the safe zone and remove the guide layers from the final artwork as the printer instructs.
Under the FSS (Labelling and Display) Regulations, 2020, items include the name of the food, ingredients, nutritional information, the veg or non-veg mark, additives, brand owner details, FSSAI logo and licence number, date marking, lot number and allergens. Check the current regulation and your compliance advisor. We design space and hierarchy for these.
The FSSAI labelling regulation requires mandatory particulars in English or Hindi in Devanagari script, with other languages allowed in addition. Minimum character heights depend on the area of the principal display panel, starting at 1 mm for panels up to 200 square centimetres. Net quantity, price and consumer care follow Legal Metrology rules.
Rule 6 of the Legal Metrology (Packaged Commodities) Rules, 2011 lists declarations such as the name and address of the manufacturer, packer or importer, the generic name, net quantity, date of manufacture or packing, MRP inclusive of all taxes, and consumer care details. Check the current rules for your product category before printing.
We structure and edit the content you provide, and we can arrange full copy writing through our content writing service if you want it. A company profile reads best when facts are specific and verifiable, so keep ready the real details of your products, process, certifications and contacts rather than general claims.
Yes, editable source files are delivered as agreed in the quote, along with print-ready PDFs. This lets you update prices, products or contact details later without rebuilding the design. Fonts and stock images follow their own licences, so we tell you which are used and how they can be reused.
Printing is done by the printer you choose, and its cost is paid to them. We prepare files to the printer's specification, answer file questions and suggest checking a printed proof. If you do not have a printer, we can discuss what to ask for in a quote, such as paper, finish and quantity.
Sources and Official Links
Facts on this page were checked against the sources below, last reviewed on 7 October 2026. Fees, thresholds and rules can change, so confirm the current position on the official site before you pay or file.
- stationeryhq.com/pages/how-to-export-your-files-with-bleed-the-complete-print-ready-pdf-guide
- vistaprint.com/hub/correct-file-formats-rgb-and-cmyk
- en.wikipedia.org/wiki/Die_(manufacturing)
- fssai.gov.in/upload/uploadfiles/files/Comp_Labelling%20Display_Version%20VIII_09_09_2025.pdf
- fssai.gov.in/upload/uploadfiles/files/FAQ_Labelling_Display_23_06_2022.pdf
- ssrana.in/articles/labelling-on-retail-packages
- upwork.com/resources/logo-file-format