Performance Marketing for Noida Businesses
Radius targeting sounds simple until you look at Noida's map. The Noida-Greater Noida Expressway runs about 24.5 km from the Mahamaya flyover to Pari Chowk, and Aqua Line stations such as Sector 137, Sector 145 and Knowledge Park II sit along that wider corridor. Suppose a coaching institute or a furniture showroom wants enquiries from only two or three of these pockets, not the whole of Delhi NCR. Google and Meta let you set location by city, area or radius, but budget only works when tracking shows which enquiries are real. PC Media House is based in Delhi and runs performance marketing online for businesses in Noida, with calls and meetings by appointment.
Relevant for businesses around: Sector 137, Sector 145, Knowledge Park II (Greater Noida), Pari Chowk (Greater Noida), Sector 18, Sector 62, NSEZ, Sector 50 (Rainbow).
Why Noida Businesses Look for Performance Marketing
Demand in Noida is spread across very different buyers. Shoppers around the Sector 18 retail district respond to offers and timings, institutes in Sector 62 and Greater Noida's Knowledge Park sectors care about admission seasons, and manufacturers in the NSEZ area sell to other businesses, where one good enquiry matters more than many clicks. Greater Noida's India Expo Mart, which hosted the Auto Expo in 2014, 2016, 2018 and 2020, also shows how much business-to-business activity sits nearby. Paid campaigns suit each of these only when the budget, audience and landing page match the sales process. We start from your margin and your cost per enquiry, then adjust weekly. Ad costs can rise and fall with competition, so no result is promised, only a transparent method.
Pricing and Fees for Performance Marketing
The label is From ₹8,000/month + ad spend. Two separate things are priced: the management fee paid to PC Media House, and the advertising budget paid by you straight to Google or Meta.
| Item | What it covers | Notes |
|---|---|---|
| Management fee: From ₹8,000/month | Strategy, tracking checks, campaign build, weekly optimisation and monthly reporting for the platforms and campaigns named in the quote | The quote states the number of platforms and campaigns covered |
| Ad spend | The budget the platforms charge for showing your ads | Paid by you directly to Google or Meta in your own account, never passed through us |
| GST on advertising | Digital advertising attracts 18% GST at the time of writing | Platform invoices usually add it, and a GST-registered business can generally claim input credit |
| Extra platforms or campaign types | Changes the management fee after a revised quote | Each additional platform needs its own tracking, creative and checks |
| Creative production | Designs and videos are quoted separately where needed | Linked services include design and video editing |
| Tracking and landing page work | Large changes to the website or data setup are scoped separately | Small fixes needed for tracking are part of setup |
PC Media House cannot promise a cost per lead or sales figure. The fee covers the work and reporting, while results depend on your offer, competition, website and the budget.
What changes the cost or timeline:
- How many platforms and campaign types you want run, since each needs its own structure, tracking and weekly attention
- The size and complexity of your ad budget, because larger accounts need more frequent checks and more testing
- The number of products, services or locations, which multiplies the ad groups, audiences and creatives to manage
- The state of your website and tracking, since broken forms or missing events must be fixed before ads can be trusted
- How much creative you need each month, and how quickly your team can give feedback and answer leads
How the Process Works Online
Step 1: Goal, margin and funnel review
We work out what an enquiry or sale is worth to you, your capacity to handle leads, and a sensible test budget and target cost. (Day 1 to 3)
Step 2: Account audit and tracking setup
We audit any existing accounts, then set up and test conversion tracking, including form, call and WhatsApp actions. (Day 3 to 7)
Step 3: Campaign structure and creative brief
We map keywords, audiences, ad copy and creative needs, and agree the launch plan with you before any money moves. (Day 5 to 9)
Step 4: Launch and learning period
Campaigns go live with controlled budgets. Platforms need time and data to learn, so we avoid knee-jerk changes in the first days. (Day 8 to 21)
Step 5: Optimisation and lead quality review
We prune wasted spend, improve ads and landing pages, and check lead quality with your team, then shift budget to what works. (Week 3 onwards, weekly)
Step 6: Monthly reporting and scale decisions
You get a report in plain language and a review call that decides whether to hold, scale or change direction. (Monthly)
Tracking and the first campaigns usually go live in one to two weeks, and meaningful trends in cost per enquiry generally need at least four to six weeks of data.
What We Need From You
No statutory documents are needed. These items let us set up campaigns properly and quickly.
Accounts and access
- Partner or admin access to your Google Ads account, or permission to create one in your business name
- Access to your Meta Business account, Facebook Page and Instagram account
- Access to Google Analytics and Tag Manager, or to the website so tags can be added
- A payment method in your own name for ad spend
Business inputs
- Services or products with prices, margins and delivery limits
- What an enquiry, a qualified lead and a sale each mean for you
- Areas you serve and areas you do not
- Current customer lists you are allowed to use, with consent in place
Creative and website
- Logo, brand colours, photos and videos you own
- Approved claims and any legal wording you must carry
- Details of the landing page, form or WhatsApp number where enquiries will arrive
- Who answers enquiries, and how quickly
Local Notes for Noida
Noida's PIN series runs from 201301 to 201307, which can serve as a first layer for pin code targeting before we refine by area and radius. Everything is done online. You open the Google and Meta ad accounts in your own name, ad spend goes straight to the platform, and our management fee is separate. The fee starts From ₹8,000/month + ad spend, with platforms and campaigns listed in your quote.
Frequently Asked Questions (FAQs)
In most cases, yes. Google and Meta both allow targeting by city, area, radius or pin code, so a showroom can focus on the Expressway corridor while a Sector 18 shop stays close to its own market. We then check search terms and lead details to confirm that enquiries come from the places you intended.
It depends on how buyers look for you. Google Search captures people who already type what they need, which often suits industrial and B2B products. Meta can help with brand recall and lead forms. We usually test one primary platform first and judge it by cost per qualified enquiry, not clicks.
We set up call and form tracking before launch, then review lead quality with you. You mark which enquiries were relevant, and we trim search terms, locations and audiences that bring poor leads. Reports show cost per enquiry and what changed that week, so you are not guessing where the budget went.
No. Setup, weekly optimisation and reporting are done through shared account access, messages and calls. Meetings can be discussed by appointment if you want one. You keep ownership of the ad accounts throughout, so you can see spend and results at any time.
Yes. The ad accounts, pages and payment methods stay in your business name. PC Media House works through partner or role access, so you own the history and audiences, and can remove access at any time if you decide to end the engagement.
Usually yes. Lead forms and website enquiries can be sent to email, a spreadsheet, a CRM or WhatsApp, and Click to WhatsApp campaigns open a chat directly. We test every route before launch so that no enquiry is lost between the ad and your team.