Performance Marketing for Gurugram Businesses
Suppose a retailer in a Gurugram mall wants more footfall this weekend, while a parts supplier in IMT Manesar wants a few serious enquiries every month. Both can use paid ads, yet their setups look nothing alike. Gurugram has 26 shopping malls, a large hospitality trade and a manufacturing township with about 2,200 units, so one city holds consumer and business advertisers with opposite goals. Paid campaigns let you choose city, area or radius targeting and then judge results by calls and qualified leads, not clicks alone. That gap is why a generic campaign rarely works here. PC Media House is based in Delhi and manages the setup, optimisation and reporting online for businesses in Gurugram.
Relevant for businesses around: Sikanderpur, IMT Manesar, Cyber City, DLF Phase 3, Sector 54 Chowk, Udyog Vihar, Badshahpur, MG Road.
Why Gurugram Businesses Look for Performance Marketing
Retail, hospitality, consulting, medical and aviation-linked businesses all compete for attention in Gurugram, and many of them advertise to the same audience across Delhi NCR. That pushes up the cost of generic keywords, so precision matters more than volume. A restaurant near Sikanderpur may target a tight radius around its outlet. An IT services firm in Cyber City may reach decision makers by job role and search intent. A manufacturer in Udyog Vihar may focus on product searches from buyers elsewhere in India. Location settings need care, because you decide whether to reach residents, visitors or both. We test, measure cost per enquiry and adjust every week, and we say so when an ad budget is too thin to learn anything useful.
Pricing and Fees for Performance Marketing
The label is From ₹8,000/month + ad spend. Two separate things are priced: the management fee paid to PC Media House, and the advertising budget paid by you straight to Google or Meta.
| Item | What it covers | Notes |
|---|---|---|
| Management fee: From ₹8,000/month | Strategy, tracking checks, campaign build, weekly optimisation and monthly reporting for the platforms and campaigns named in the quote | The quote states the number of platforms and campaigns covered |
| Ad spend | The budget the platforms charge for showing your ads | Paid by you directly to Google or Meta in your own account, never passed through us |
| GST on advertising | Digital advertising attracts 18% GST at the time of writing | Platform invoices usually add it, and a GST-registered business can generally claim input credit |
| Extra platforms or campaign types | Changes the management fee after a revised quote | Each additional platform needs its own tracking, creative and checks |
| Creative production | Designs and videos are quoted separately where needed | Linked services include design and video editing |
| Tracking and landing page work | Large changes to the website or data setup are scoped separately | Small fixes needed for tracking are part of setup |
PC Media House cannot promise a cost per lead or sales figure. The fee covers the work and reporting, while results depend on your offer, competition, website and the budget.
What changes the cost or timeline:
- How many platforms and campaign types you want run, since each needs its own structure, tracking and weekly attention
- The size and complexity of your ad budget, because larger accounts need more frequent checks and more testing
- The number of products, services or locations, which multiplies the ad groups, audiences and creatives to manage
- The state of your website and tracking, since broken forms or missing events must be fixed before ads can be trusted
- How much creative you need each month, and how quickly your team can give feedback and answer leads
How the Process Works Online
Step 1: Goal, margin and funnel review
We work out what an enquiry or sale is worth to you, your capacity to handle leads, and a sensible test budget and target cost. (Day 1 to 3)
Step 2: Account audit and tracking setup
We audit any existing accounts, then set up and test conversion tracking, including form, call and WhatsApp actions. (Day 3 to 7)
Step 3: Campaign structure and creative brief
We map keywords, audiences, ad copy and creative needs, and agree the launch plan with you before any money moves. (Day 5 to 9)
Step 4: Launch and learning period
Campaigns go live with controlled budgets. Platforms need time and data to learn, so we avoid knee-jerk changes in the first days. (Day 8 to 21)
Step 5: Optimisation and lead quality review
We prune wasted spend, improve ads and landing pages, and check lead quality with your team, then shift budget to what works. (Week 3 onwards, weekly)
Step 6: Monthly reporting and scale decisions
You get a report in plain language and a review call that decides whether to hold, scale or change direction. (Monthly)
Tracking and the first campaigns usually go live in one to two weeks, and meaningful trends in cost per enquiry generally need at least four to six weeks of data.
What We Need From You
No statutory documents are needed. These items let us set up campaigns properly and quickly.
Accounts and access
- Partner or admin access to your Google Ads account, or permission to create one in your business name
- Access to your Meta Business account, Facebook Page and Instagram account
- Access to Google Analytics and Tag Manager, or to the website so tags can be added
- A payment method in your own name for ad spend
Business inputs
- Services or products with prices, margins and delivery limits
- What an enquiry, a qualified lead and a sale each mean for you
- Areas you serve and areas you do not
- Current customer lists you are allowed to use, with consent in place
Creative and website
- Logo, brand colours, photos and videos you own
- Approved claims and any legal wording you must carry
- Details of the landing page, form or WhatsApp number where enquiries will arrive
- Who answers enquiries, and how quickly
Local Notes for Gurugram
No authority registers paid marketing, so the rules that matter are platform rules and honest claims. Google and Meta policies decide which ads are allowed, and advertising claims must also follow Indian consumer law and ASCI codes. For a Gurugram business we set targeting by city, area, radius or pin code, then check that enquiries really come from the places you serve. Work is online, with meetings by appointment. Management starts From ₹8,000/month + ad spend, with the ad budget paid straight to the platform.
Frequently Asked Questions (FAQs)
Yes, in most cases. Google and Meta allow targeting by area, radius or pin code, so a shop in Sector 14 or near Sikanderpur can focus on the neighbourhoods it actually serves. We then review search terms and lead details, because location settings alone can still bring some enquiries from outside your catchment.
Usually Google Search first, because buyers type product and supplier terms when they are ready to enquire. Meta can support brand recall and retargeting for visitors who did not enquire. The mix depends on your product, order value and sales cycle, and we set it out after reviewing your tracking and past data.
Tracking is checked before any campaign goes live, so calls, form fills and WhatsApp clicks are measured. We review search terms weekly, pause what brings poor leads and report cost per enquiry monthly. Results still depend on your offer, price and speed of follow-up, so we do not promise a number of leads.
No. The work is done online from Delhi through shared account access, messages and calls. Your ad accounts stay in your name, and you can see spend and results at any time. Meetings can be discussed by appointment, but audits, setup, weekly changes and reports do not depend on them.
Yes. The ad accounts, pages and payment methods stay in your business name. PC Media House works through partner or role access, so you own the history and audiences, and can remove access at any time if you decide to end the engagement.
Usually yes. Lead forms and website enquiries can be sent to email, a spreadsheet, a CRM or WhatsApp, and Click to WhatsApp campaigns open a chat directly. We test every route before launch so that no enquiry is lost between the ad and your team.